beto moreno

Experience

Staff Product Manager

Deel · Remote
Aug 2024 — Present

Lead 3 teams to build real-time payroll integrations across global markets, aligning platform and compliance needs.

  • Launched 0→1 real-time payroll automation integration, reducing processing time from 36 minutes to real-time.
  • Drove cross-country integration roadmap aligned with platform expansion and ARPU growth.
  • Delivered global integrations across HRIS systems enabling ecosystem scale and cross-sell.

Product Director

Factorial · Hybrid, Barcelona
Jan 2023 — Aug 2024

Led global product teams to scale platform capabilities and drive cross-sell.

  • Directed strategy across 8 teams, aligning platform modules and local market needs.
  • Achieved 1.7x YoY ARR growth by consolidating platform and enabling ecosystem adoption.
  • Led the first Factorial AI team to design and deploy core GenAI infrastructure, enabling integration across multiple product teams.

Senior Product Manager

Adevinta · Hybrid, Barcelona
Mar 2022 — Jan 2023

Delivered monetization tools for professionals using marketplace publishing software.

  • Launched new monetization product generating €500k CARR in month one.
  • Built business management workflows for professional publishers.
  • Led collaboration across sales and product to expand professional tool adoption.

Senior Product Manager

Taiger · Remote
Aug 2021 — Mar 2022

Built AI-powered document processing tools using NLP and Computer Vision.

  • Delivered AI models integration for document extraction and classification.
  • Managed cross-functional teams to enhance information extraction accuracy.

Product Lead

Haufe · Barcelona
Jun 2018 — May 2021

Built and scaled product organization delivering greenfield SaaS and platform services across HRIS modules.

  • Launched two greenfield B2B SaaS products, including a talent marketplace and foundational cross-team services.
  • Led and scaled 3 product teams with full ownership of strategy, execution, and roadmap.
  • Enabled reuse and scalability across the product ecosystem through modular architecture and shared services.

Group Product Manager

Roca · Barcelona
Dec 2016 — Jun 2018

Led APAC regional product teams and product portfolio.

  • Managed regional product strategy and a team of 5 PMs across APAC.
  • Launched new products end-to-end: design, supplier agreements, investment, production, and marketing.
  • Implemented product lifecycle and go-to-market strategies across the region.

Education

Master's in Business Administration

EAE Business School
2018 — 2020

Industrial Engineering

UPC Barcelona (ETSEIB)
2005 — 2012

Mechanical Engineering

INSA Toulouse
2005 — 2012

Skills

Strategy

Global product strategy, platform architecture, cross-sell enablement, ARPU growth, modular multi-product systems

Domains

B2B SaaS, marketplace platforms, HRIS, payroll, ERP, document processing, AI/ML products

Leadership

Multi-team direction (up to 8 teams), stakeholder alignment, agile & lean development, roadmap ownership

Integrations

Ecosystem & platform integrations, HRIS interoperability, real-time automation, cross-platform pipelines